Blame-O is the titular antagonist behind all scapegoats throughout history. Wherever there was blame, there was Blame-O.
Stories about Blame-O have never been heard outside the conflict zones and arenas of aggression that fall under his realm of influence. These are now being collected by scholars, scientists, and educators who declare that Blame-O might be the most important figure in all of modern history.
An honest look at how blame and shame distort marketing, what happens when teams confuse control with responsibility, and what we can do to change the story line.